Going BIG

(photo credit Ethan Bloch)

I love reading about how people connect with all of the different online tools we have at our fingertips.  But I really love hearing about people who go BIG with their efforts.  These people go full court press to engage, create community, and do amazing things.

This tidbit came courtesy of my daily Empire Building Kit email.  I've followed Scott Stratten on Twitter for awhile, and pretty much knew him as the "unmarketing guy".  (He runs the UnMarketing blog and that's also his Twitter handle.)  When I see Scott in my Twitter feed he's always talking to someone or giving some useful advice.  That's why I like following him.  He's constantly putting out good stuff.

But I didn't really think about how often I saw Scott until I read his blog post 50,000 Tweets and All I Got Was Everything.  At that point (June 2010) Scott had just hit the 50,000 tweet mark and he had over 50,000 followers.  (He's almost at 65,000 these days.)  The pieces all fell into place.

Scott kindly shared his Twitter stats, and it was pretty clear that as soon as he started investing the time to engage people, have conversations, and basically tweet his fingers off, he started seeing massive results.  He went BIG- almost 7000 tweets in one month big.  It paid off for him, and it's still going.

How crazy amazing is that?  7000 tweets in one month?  That's over 200 tweets per day.  And if there weren't real, genuine, interesting, dynamic, and interesting conversations going on through those tweets, I doubt he would have done it.

Reading this made me think about what kinds of things I can do to up the ante and go big too (I'm always on the lookout for the things that will take me to the next level.)  You have to show up, be genuine, and be willing to share the things that make you tick.  However you chose to do that though, make it big.

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