Have you ever heard of the reticular activating system (RAS)? It’s the part of your brain that controls a lot of very important things in your body including what you pay attention to. We all know that given the sheer volume of information thrown in our direction on a daily basis, there is just a small subset that actually makes it through to our consciousness. When you do focus on one thing bringing to the forefront of your attention, suddenly that thing is everywhere. So blame it on your RAS that as soon as you buy a blue Infiniti G35 you start to see blue Infiniti G35’s everywhere. Once you are dialed into that thing, your perception changes so that you can’t help but see it.
I’ve been percolating on the idea of ninjas for several months. The “why” of that isn’t important right now (that is a topic for another post) but ever since I began focusing on ninjas, I’m finding that ninjas are following me.
In true ninja fashion they flit in and out of my line of vision, but I am acutely aware that they are THERE. At this point I can’t see it as anything but a call to action since it’s so blatantly smacking me in the face. So that I can go back to focusing on the reason I started thinking about ninjas to begin with, I’m going to go ahead and download some of the ninjas I've uncovered from my consciousness to yours.
Time Management Ninja- This blog is exactly what it sounds like. Smart tips, sound advice, and some wicked ninja moves all intended to help you maximize your most precious resource: your time. I complain quite frequently that I don’t have enough time, but reading TMN makes me see that it is probably my own fault. (But having self-improvement goals is good.)
The Blogging Ninja- I found this fellow in my Twitter stream after the dawn of Ninja consciousness came over me. He tweets a lot of links to all things blogging info so if that’s up your alley you should definitely follow him.
Web Marketing Ninja- Faceless blogger who posted a rather awesome post about getting people to buy your eBook over on ProBlogger. (ok, you can tell where I’ve been hanging out these days can’t you? I promise I do think about things other than blogging. Most days anyway.)
The Ittybiz Ninjas- I don’t know a lot about them other than it sounds like they keep the behind-the- scenes nuttiness of Naomi Dunford’s empire running smoothly along. I would like to find some of these kinds of ninjas; if nothing else to pull me out when I try to explore yet another ninja rabbit hole.
Just for fun, Google “marketing ninjas”. You’ll see that I’m not the only one with ninjas on the brain these days.
What’s your RAS been showing you? Does that have any significance to you?
(photo credit by Radio Saigon)